“Unleashing the Killer” is an eBook that is written to provide advice on how to make new products successful. The eBook is written in a HTML format which has many advantages. One of the main ones is that it can be viewed on any web browser and on any platform (Windows, Macintosh etc). The format also means it can be easily navigated and read by users. The eBook has many ways to navigate round it. The content has a list of hyperlinks (The Killer App etc) that can be used to simply go to different chapters in the book. There are also arrow buttons at the top of the book that allows the user to be able to skip to certain pages. The e-book also contains a drop down contents to navigate to different chapters of the book; the advantage of this is that the user doesn’t have to scroll back up to the contents page. The e-book is also structurally laid out like a book (it has paragraphs etc) this means it is easy to read. The advantages of having the eBook in a HTML and CSS format is that it can be printed off to give the user a copy that they can read away from the computer. The user also doesn’t have to purchase any special software to read the book. The eBook can also be enhanced with animations and videos etc. The disadvantage of using a HTML format eBook is that it can lead to books that are poorly designed and messy.

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